Three emails, one thread. . Email 2 and 3 reply in the same thread, so the subject stays.
Merge fields are highlighted. {{observed_fact}} is one verifiable thing about them from their site, LinkedIn or a job ad; if there is none, drop the line. {{lawful_touch}} names the inbound request, LinkedIn acceptance, trade-fair meeting or partner intro that makes the email lawful in consent countries.
Non-English emails have an EN toggle on the card that shows the English version for review.
Built on lists the finding IDs in business/gtm/pain-research-2026-10-21/ that each fact traces to. Nothing in any email is unverified.
Never say is the per-country do-not-claim list from the weakness register. It applies to replies and demos too.